The Jal Kalash initiative at Mahakumbh 2025 is making strides in environmental sustainability, successfully collecting over 20,000 plastic bottles as part of its green efforts. This initiative promotes eco-friendly practices and encourages pilgrims to contribute to a cleaner, plastic-free Mahakumbh.
Launched under the leadership of G. Ashok Kumar, former Director General of the Namami Gange Mission, the 20-day campaign is spearheaded by Development Alternatives in collaboration with the HCL Foundation. Running from February 1 to February 20, 2025, the initiative is also receiving active support from Adarsh Seva Samiti and Mangal Bhumi Foundation at the local level. Addressing the initiative, G. Ashok Kumar stated, “To make Mahakumbh a Green Kumbh, we have taken this step to collect plastic bottles used in the Kumbh area.
The Jal Kalash symbolizes the need to prevent plastic waste from entering the Ganga, reinforcing the message that plastic pollution disrupts the river’s purity and flow.” Environmental activist Rambabu Tiwari highlighted the collective responsibility in protecting the Ganga. Drawing parallels with the successful ‘Ek Thali Ek Thaila’ campaign, he emphasized that the Jal Kalash initiative is playing a crucial role in reducing plastic waste at the religious gathering. He commended Development Alternatives and the HCL Foundation for their efforts in promoting a cleaner and greener Mahakumbh.
With millions of devotees attending, the drive focuses on waste management, recycling, and raising awareness about reducing plastic pollution. The collected plastic will be recycled and repurposed, aligning with India’s broader Swachh Bharat and sustainable development goals.
