LIC Launches Digital Marketing Platform to Boost Insurance Accessibility and Digital Transformation
Bharat Good Times 
New Delhi: The Life Insurance Corporation of India (LIC) has launched a new digital marketing platform, marking the first initiative under its Project Drive to promote the company’s digital transformation. This platform aims to make insurance-related tasks more convenient for the public while enhancing LIC's reputation in the insurance sector.
The platform will offer hyper-personalized customer engagement, strengthening LIC's position in the digital insurance space and driving innovation. According to LIC, this launch is a key step towards expanding its global footprint in the insurance industry.
LIC’s Managing Director and CEO, Siddharth Mohanty, stated that with the launch of this martech platform, the company has taken a significant leap towards digital transformation. The platform will also allow policyholders to easily connect with agents, providing a more streamlined service experience.
