Sanjeev Barnwal: Co-Founder & CTO of Meesho, Driving E-Commerce Innovation
Through technology and innovation, he has helped make e-commerce accessible to small businesses and entrepreneurs. His leadership in product development and AI-driven solutions has fueled Meesho’s rapid growth as a leading online marketplace.
Bharat Good Times 
Sanjeev Barnwal, the Co-Founder and Chief Technology Officer (CTO) of Meesho, has played a key role in revolutionizing India’s social commerce landscape. With a vision to empower small businesses and entrepreneurs, he has leveraged technology and innovation to make e-commerce accessible to millions.
Under his leadership, Meesho has grown into one of India's leading online marketplaces, offering a seamless and affordable platform for sellers and buyers. His expertise in product development, AI-driven solutions, and scalable tech infrastructure has been instrumental in Meesho’s success.
Barnwal states that CTI [company>team>individual] serves as a fundamental principle at Meesho, guiding employees to collaborate more efficiently and work towards shared objectives. He acknowledges that fostering true innovation requires empowering individuals with a sense of ownership, clearly defined objectives, and a culture that encourages freedom to experiment and innovate. “Bold experimentation stands as one of our core values and guiding principles,” he says.
At Meesho, they have a dedicated team of data scientists and machine learning engineers who focus on challenging problems—such as developing robust recommendation engines. As a leading ecommerce company, they have effectively spearheaded a focus on personalisation, using data science to customise each user’s experience, resulting in a substantial surge in order conversions, with improvements going as high as up to 50 percent, they claim. “Through careful evaluation and prioritisation, we continue to embrace technologies that offer significant potential and align closely with our goals while acknowledging the current limitations of others in meeting our unique requirements,” says Barnwal.
