Diljit Dosanjh Becomes Levi’s First Punjabi Brand Ambassador
Levi’s has appointed Diljit Dosanjh as its new brand ambassador. He is the first Punjabi artist to join Levi’s expanding roster of creatives. Levi’s partnered with Diljit Dosanjh to acknowledge his global influence and genre-spanning career.
Bharat Good Times 
MUMBAI, India, March 5, 2025 , Global denim brand Levi’s has appointed Diljit Dosanjh as its newest brand ambassador, making him the first-ever Punjabi artist to join the brand’s expanding roster of creative collaborators. The partnership highlights Dosanjh’s global influence and his genre-spanning career in music, film, and fashion.
Known for his distinctive style and trailblazing journey, Diljit Dosanjh has become an international icon, breaking cultural barriers and promoting Punjabi music on global platforms. Levi’s decision to partner with him signifies the brand’s commitment to embracing diverse voices and celebrating individuality.
Speaking about the collaboration, Levi’s expressed their excitement in aligning with an artist whose authenticity and creativity resonate with their brand ethos.
Fans can look forward to exclusive campaigns featuring Diljit Dosanjh as the face of Levi’s, blending classic denim style with his signature charisma.
